Executive Relocation & International Assignment Packages
By Annabel Norman, Managing Partner · Norman Consultants The short answerExecutive relocation and international assignment packages cover the support and terms that make a move viable — from relocation costs and housing to, for international moves, tax, immigration, schooling, and cost-of-living considerations. Getting them right matters both to attract the leader and to set the […]
What Does a VP of Sales Do?
By Annabel Norman, Managing Partner · Norman Consultants The short answerA VP of Sales leads a business’s sales function — building and leading the sales team, setting and executing sales strategy, and driving revenue. The role is central to a company’s growth, combining sales leadership and coaching with commercial strategy and the discipline to deliver […]
How to Hire a Homeware & Tableware Executive
By Annabel Norman, Managing Partner · Norman Consultants The short answerHire homeware and tableware leaders who combine genuine design and product sensibility with a feel for how people live and entertain at home, and strong retail and commercial capability. The category spans function and beauty across everyday and special use, so the best leaders understand […]
How to Hire a Luxury Goods Executive
By Annabel Norman, Managing Partner · Norman Consultants The short answerHire luxury goods leaders who deeply understand the distinctive rules of luxury — building and protecting desirability, exclusivity, and prestige — combined with the commercial capability to grow a luxury business without diluting it. Luxury operates differently from mass consumer, so the best leaders bring […]
How to Hire a Home Fragrance & Candle Executive
By Annabel Norman, Managing Partner · Norman Consultants The short answerHire home fragrance and candle leaders who combine a genuine feel for scent, design, and mood with brand and commercial strength, and an understanding of the category’s gifting and self-purchase dynamics. Sitting between beauty and home, it rewards leaders who understand how scent and ambience […]
How to Hire a Toys & Games Executive
By Annabel Norman, Managing Partner · Norman Consultants The short answerHire toys and games leaders who combine genuine creativity and a feel for play with strong commercial capability, and who can navigate the category’s distinctive dynamics — intense seasonality, licensing and IP, fast trend cycles, and rigorous safety. The best pair an instinct for what […]
How to Hire a Stationery & Gifting Executive
By Annabel Norman, Managing Partner · Norman Consultants The short answerHire stationery and gifting leaders who combine genuine design and product sensibility with an understanding of the category’s emotional, occasion-driven nature and its distinctive retail and seasonal dynamics. The best pair a feel for beautiful, desirable products and the moments they mark with the commercial […]
How to Hire a Luxury Watch Executive
By Annabel Norman, Managing Partner · Norman Consultants The short answerHire luxury watch leaders who combine a genuine appreciation of horological craft and heritage with luxury brand and commercial expertise. The category is built on centuries of tradition, mechanical artistry, and prestige, so the best leaders respect and protect what makes watchmaking special while building […]
Board Evaluation and Effectiveness
By Annabel Norman, Managing Partner · Norman Consultants The short answerBoard evaluation is the process of assessing how well a board is functioning — its composition, dynamics, processes, and contribution — in order to improve its effectiveness. A genuinely effective board, with the right people, dynamics, and focus, adds real value to a business; evaluating […]
Men’s Grooming Leadership: Hiring for the Category
By Annabel Norman, Managing Partner · Norman Consultants The short answerHire men’s grooming leaders who understand the category’s distinctive, evolving male consumer, the shift in how men engage with grooming and self-care, and the blend of functional and increasingly aspirational positioning. The best combine genuine insight into the male grooming consumer with beauty and personal […]

