Refillable & Sustainable Beauty: Leadership for the Shift
By Annabel Norman, Managing Partner · Norman Consultants The short answerSustainable and refillable beauty reflects the industry’s response to environmental pressure and consumer expectations — reducing packaging waste and environmental impact through refillable formats, better materials, and more responsible practices. For leadership, it demands genuine commitment (not greenwashing), the capability to innovate and operationalise sustainability, […]
Skinification of Beauty: What It Means for Leadership
By Annabel Norman, Managing Partner · Norman Consultants The short answerSkinification is the trend of skincare principles — ingredients, efficacy, and skin-health thinking — spreading across beauty into haircare, body care, makeup, and beyond, as consumers apply a skincare mindset to more categories. For leadership, it raises the importance of ingredient and efficacy credibility, blurs […]
Prestige Fragrance Leadership: Hiring for the Category
By Annabel Norman, Managing Partner · Norman Consultants The short answerPrestige fragrance leadership takes a genuine feel for the artistry and emotion of scent, combined with luxury brand expertise and commercial capability. Fragrance sells emotion, memory, and identity through scent and story, so the best leaders understand its artistry and emotional power while building and […]
Celebrity & Creator Beauty Brands: Leadership for the Model
By Annabel Norman, Managing Partner · Norman Consultants The short answerLeading a celebrity or creator beauty brand takes an understanding of the distinctive model — where a founder’s personal brand, audience, and authenticity are central assets — combined with genuine beauty brand and commercial capability. The best leaders know how to harness the celebrity or […]
How to Hire a Home Fragrance & Candle Executive
By Annabel Norman, Managing Partner · Norman Consultants The short answerHire home fragrance and candle leaders who combine a genuine feel for scent, design, and mood with brand and commercial strength, and an understanding of the category’s gifting and self-purchase dynamics. Sitting between beauty and home, it rewards leaders who understand how scent and ambience […]
Men’s Grooming Leadership: Hiring for the Category
By Annabel Norman, Managing Partner · Norman Consultants The short answerHire men’s grooming leaders who understand the category’s distinctive, evolving male consumer, the shift in how men engage with grooming and self-care, and the blend of functional and increasingly aspirational positioning. The best combine genuine insight into the male grooming consumer with beauty and personal […]
Beauty in Travel Retail: Leadership for the Channel
By Annabel Norman, Managing Partner · Norman Consultants The short answerBeauty travel retail leadership takes an understanding of the distinctive duty-free and travel channel — its unique consumer moment, retail environment, and dynamics — combined with beauty brand and commercial strength. The best leaders understand the traveller as a shopper, the channel’s particular retail and […]
Beauty Ingredients & B2B Leadership: Hiring for the Category
By Annabel Norman, Managing Partner · Norman Consultants The short answerHire beauty ingredients and B2B leaders who combine scientific and technical credibility with strong B2B commercial capability and an understanding of the beauty industry they supply. This behind-the-scenes world — ingredients, formulation, and contract manufacturing — differs markedly from consumer beauty, so the best leaders […]
How to Hire a Beauty Devices Executive
By Annabel Norman, Managing Partner · Norman Consultants The short answerHire beauty devices leaders who combine beauty brand and consumer sensibility with an understanding of the hardware, technology, and often efficacy and regulatory dimensions that physical devices bring. The category differs from both conventional beauty and pure tech, so the best leaders bridge the beauty […]
Professional & Salon Beauty Leadership: Hiring for the Channel
By Annabel Norman, Managing Partner · Norman Consultants The short answerHire professional and salon beauty leaders who understand the distinctive dynamics of the professional channel — the relationships with salons and stylists, the role of education and professional credibility, and the interplay with consumer brands. The best combine genuine understanding of the professional world with […]
