Beauty in Southeast Asia: Leadership for the Region
By Annabel Norman, Managing Partner · Norman Consultants The short answerSoutheast Asia is a dynamic, fast-growing, and diverse beauty market — spanning many distinct countries with rising consumption, highly digital and social consumers, and particular beauty preferences and influences. Leading in or into it takes genuine understanding of the region’s diversity, its digital and social […]
Beauty Formulation & R&D Leadership: Hiring for the Science
By Annabel Norman, Managing Partner · Norman Consultants The short answerHire beauty formulation and R&D leaders who combine genuine scientific and formulation expertise with the ability to translate science into products that delight consumers, and the leadership to run R&D effectively. This science-and-product leadership underpins beauty brands and is distinct from commercial or marketing roles, […]
Beauty in India: Leadership for the Market
By Annabel Norman, Managing Partner · Norman Consultants The short answerIndia is a large, fast-growing, and distinctive beauty market — with a vast and diverse population, deep-rooted beauty traditions, rising consumption, and particular consumer, channel, and cultural dynamics. Leading in or into it takes genuine understanding of the market’s scale, diversity, traditions, and channels, combined […]
Beauty in Latin America: Leadership for the Region
By Annabel Norman, Managing Partner · Norman Consultants The short answerLatin America is a significant, high-engagement beauty market with a strong beauty culture, distinctive consumer preferences, and particular channel dynamics, including the importance of direct sales in parts of the region. Leading in or into it takes genuine understanding of the region’s diverse markets, consumers, […]
Beauty Distribution & Wholesale Leadership: Hiring for the Channel
By Annabel Norman, Managing Partner · Norman Consultants The short answerHire beauty distribution and wholesale leaders who combine strong commercial and relationship capability — building and managing the retailer, distributor, and partner relationships that get products to market — with genuine understanding of beauty and the distinctive dynamics of distribution across markets and channels. This […]
Beauty in the Middle East: Leadership for the Region
By Annabel Norman, Managing Partner · Norman Consultants The short answerThe Middle East is an important, high-value, and distinctive beauty market — with sophisticated, engaged beauty consumers, particular preferences and cultural considerations, and specific retail and channel dynamics. Leading in or into the region takes genuine understanding of its consumers, culture, and market, combined with […]
Inclusive Beauty: Leadership for an Inclusive Industry
By Annabel Norman, Managing Partner · Norman Consultants The short answerInclusive beauty reflects the industry’s shift toward serving all consumers — across skin tones, ethnicities, ages, genders, abilities, and identities — authentically and well. For leadership, it means genuinely understanding and committing to inclusivity, building brands and products that serve diverse consumers, and embedding inclusivity […]
How to Hire an Oral Care Executive
By Annabel Norman, Managing Partner · Norman Consultants The short answerHire oral care leaders who combine credibility on the health and science the category involves with strong consumer and brand capability, and an understanding of oral care as an everyday-habit category increasingly touched by premiumisation and innovation. The best pair genuine understanding of the health-and-science […]
How to Hire a Bath & Body Executive
By Annabel Norman, Managing Partner · Norman Consultants The short answerHire bath and body leaders who combine a genuine feel for the sensory, ritual experience the category offers with strong consumer and brand capability, and an understanding of its accessible, everyday nature and gifting dynamics. The best pair a sensibility for products that make people […]
How to Hire a Sun Care Executive
By Annabel Norman, Managing Partner · Norman Consultants The short answerHire sun care leaders who combine genuine credibility on the science, efficacy, and safety that sun care demands with beauty and consumer brand capability, and an understanding of the category’s regulatory and seasonal dynamics. Because sun care is both a beauty product and a health […]
