Color Cosmetics Leadership: Hiring for the Category
By Annabel Norman, Managing Partner · Norman Consultants The short answerColor cosmetics leadership takes a feel for creativity, trend, and self-expression alongside the commercial and operational rigour to move fast in a fiercely competitive category. The best leaders combine genuine understanding of makeup as creativity and self-expression — and the trends and culture that drive […]
Men’s Grooming Brand Leadership: Hiring for the Category
By Annabel Norman, Managing Partner · Norman Consultants The short answerLeading a men’s grooming brand takes an understanding of the category’s distinctive consumer, the balance of function and brand, and the shifting attitudes reshaping how men engage with grooming and beauty. The best leaders combine genuine insight into the male grooming consumer with the brand […]
How to Hire a Beauty Founder’s Successor
By Annabel Norman, Managing Partner · Norman Consultants The short answerHiring a successor for a beauty founder means finding a leader who can build on what the founder created without erasing it — someone with the commercial and leadership capability to take the brand forward, genuine respect for its identity and the founder’s vision, and […]
Travel Retail Beauty Leadership: Hiring for the Channel
By Annabel Norman, Managing Partner · Norman Consultants The short answerTravel retail beauty leadership is about winning in the distinctive world of airport and travel shopping — mastering the relationships with travel retailers and operators, the unique traveller customer, and the specific commercial and merchandising dynamics of the channel. Leaders need genuine travel-retail experience alongside […]
How to Hire a Consumer Health Executive
By Annabel Norman, Managing Partner · Norman Consultants The short answerHire consumer health leaders who understand the category’s blend of consumer brand-building and healthcare rigour — including regulation, science, and trust. The best combine genuine consumer and commercial capability with the credibility and care the health dimension demands, matched to whether the business leans more […]
How to Hire a Creative Director
By Annabel Norman, Managing Partner · Norman Consultants The short answerHire a Creative Director who combines genuine creative vision with the commercial awareness and collaboration to work within a business — and be clear about what they will own and how their vision aligns with the brand’s. Because creative leadership is about taste and fit […]
Beauty Tech Leadership: Hiring at the Intersection of Beauty and Technology
By Annabel Norman, Managing Partner · Norman Consultants The short answerBeauty tech leadership sits where beauty meets technology — spanning personalisation and AI, digital experience, diagnostics and devices, and data. Leaders need to genuinely understand both worlds: the brand, product, and consumer heart of beauty, and the technology that is transforming it. The rare leaders […]
How to Hire a Skincare Brand Executive
By Annabel Norman, Managing Partner · Norman Consultants The short answerHiring skincare leadership means finding people who understand the category’s distinctive blend of science and efficacy, brand and storytelling, and fast-moving consumer trends. The best skincare leaders pair genuine category understanding — including the growing importance of ingredients, claims, and credibility — with commercial and […]
How to Hire a Haircare Brand Executive
By Annabel Norman, Managing Partner · Norman Consultants The short answerHiring haircare leadership means finding leaders who understand the category’s mix of science and efficacy, styling and aesthetics, professional and salon heritage, and shifting consumer needs across diverse hair types. The best haircare leaders combine genuine category feel with brand and commercial strength, matched to […]
Beauty Retail Leadership: Hiring for the Retail Channel
By Annabel Norman, Managing Partner · Norman Consultants The short answerBeauty retail leadership is about winning where beauty is sold — mastering the specialty and department-store retail relationships, the merchandising and in-store experience, and the growing overlap with digital and direct channels. Leaders need deep retail relationships and execution alongside brand and commercial strength, because […]
