Talent Acquisition vs Recruitment: What’s the Difference?
By Annabel Norman, Managing Partner · Norman Consultants The short answerRecruitment generally refers to the process of filling roles — sourcing, assessing, and hiring for current openings. Talent acquisition is a broader, more strategic concept — the ongoing, strategic building of the talent an organisation needs, including employer branding, talent pipelining, and workforce planning, not […]
How to Hire a Snacks & Confectionery Executive
By Annabel Norman, Managing Partner · Norman Consultants The short answerHire snacks and confectionery leaders who combine strong brand and marketing capability with genuine understanding of the category’s impulse and indulgence dynamics, fast innovation, and increasingly health and better-for-you trends. The best pair the ability to build and grow beloved brands with the commercial and […]
How to Hire a Head of Talent Acquisition
By Annabel Norman, Managing Partner · Norman Consultants The short answerHire a Head of Talent Acquisition who combines genuine talent acquisition expertise with the leadership to build and run an effective hiring function, matched to your scale and challenge — whether building the function, scaling hiring for growth, or raising quality. Look for a leader […]
How to Hire a VP of Product
By Annabel Norman, Managing Partner · Norman Consultants The short answerHire a VP of Product who combines genuine product craft and customer insight with the leadership to build and run a product team and deliver — matched to your product, model, and stage. Look for a leader who can set product direction, make sound prioritisation […]
How to Hire a Chief Diversity Officer
By Annabel Norman, Managing Partner · Norman Consultants The short answerHire a Chief Diversity Officer who combines genuine DEI expertise and credibility with the strategic and change-leadership capability to drive real organisational change, and — crucially — ensure genuine leadership commitment is behind the role before hiring. Look for a leader who can influence and […]
What Does a Head of Talent Acquisition Do?
By Annabel Norman, Managing Partner · Norman Consultants The short answerA Head of Talent Acquisition leads a business’s hiring function — the strategy, team, and processes for attracting, assessing, and hiring the talent the business needs. As talent is central to most businesses’ success, it is an important role, combining the operational running of hiring […]
What Does a Chief Diversity Officer Do?
By Annabel Norman, Managing Partner · Norman Consultants The short answerA Chief Diversity Officer (CDO) leads a business’s diversity, equity, and inclusion (DEI) strategy and efforts — working to build a more diverse, equitable, and inclusive organisation and culture. The role combines strategy, culture change, and influence across the business, and its impact depends heavily […]
Carried Interest Explained
By Annabel Norman, Managing Partner · Norman Consultants The short answerCarried interest (or ‘carry’) is the share of a private equity fund’s investment profits paid to the fund’s managers (the general partner) as their performance reward, above a return of capital and often a preferred return to investors. It is the primary way PE professionals […]
ESG and Leadership: What It Means for the C-Suite
By Annabel Norman, Managing Partner · Norman Consultants The short answerESG (environmental, social, and governance) refers to how a business manages its environmental impact, its social responsibilities, and its governance. For leadership, it has become a genuine strategic and stakeholder consideration — requiring leaders who understand and can act on ESG authentically and commercially, integrating […]
Leading a Carve-Out: What It Takes
By Annabel Norman, Managing Partner · Norman Consultants The short answerLeading a carve-out means taking a business separated from a larger parent and building it into a capable, standalone company — establishing the functions, systems, and identity it previously drew from the parent, while running and growing the business. It takes leaders who can build […]

