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US Market Entry

US Market Entry: Executive Search for UK & Australian Brands

Norman Consultants helps UK and Australian consumer brands launch and scale their talent in the United States. Entering the US is a leadership challenge before it is a market challenge — we build the local executive teams that make expansion succeed.

Specialist
Sector focus
C-suite & VP+
Leadership level
Nationwide
US coverage
Retained
Search model
Our focus

Build the US team that makes expansion work

From the first US leadership hire to a full commercial and operations team, we help international consumer brands stand up the leadership that turns US market entry into US market leadership.

Roles we recruit

Leadership, end to end

US President / Country Manager

First senior leader on the ground in the US.

General Manager

US business-unit and P&L leadership.

Commercial & Sales

US revenue and channel leadership.

Marketing

US brand and demand leadership.

Operations

US supply, logistics, and operations leaders.

First US Hires

The founding US leadership bench.

How we help international brands

For UK & Australian consumer brands

Market entryUK brandsAustralian brandsUS scale-upBeautyConsumer
Why Norman Consultants

Talent that transforms

We combine deep sector specialization with a consultative, retained process built for the realities of modern consumer businesses.

  • US leadership specialism for international brands
  • On-the-ground US network across consumer
  • Market and talent intelligence for US entry
  • Experience building first US leadership teams

Building a leadership team?

Tell us about the mandate. We'll share a confidential point of view on the market, the talent, and the search.

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FAQ

Common questions

How does Norman Consultants help with US market entry?

We recruit the US leadership team — from the first Country Manager or US President to commercial, marketing, and operations leaders — that UK and Australian consumer brands need to launch and scale in the United States.

Who do you help enter the US market?

UK and Australian consumer brands, with a particular focus on beauty and the broader consumer landscape, looking to launch or scale in the US.

What is the first hire for US expansion?

Often a US President, Country Manager, or General Manager who can build the local team and own the US P&L, followed by commercial, marketing, and operations leadership.

Hire the leaders who define what's next

Retained executive search across the United States — and for international brands entering the US.

Start a search