Norman Consultants helps UK beauty and consumer brands launch and scale their leadership in the United States — building the US teams that turn a promising launch into a lasting business.
The US is the biggest prize and the hardest market for a UK brand to crack. Distance, a different retail and distribution landscape, and a distinct consumer mean that entering the US is a leadership challenge before it is a marketing one. The brands that succeed put the right US leadership on the ground early — people who know the market, carry the relationships, and can build a local team.
We help UK beauty and consumer brands hire that leadership: the first US President or Country Manager, the commercial team that opens US retail and DTC, and the marketing and operations leaders who make the brand work for American consumers.
Your first senior leader on the ground — building the team and owning the US P&L.
The leaders who open US retail, wholesale, and DTC and drive revenue.
US brand and demand leadership that makes the brand relevant to American consumers.
The operational backbone for US fulfillment, logistics, and scale.
The early leadership bench that turns a beachhead into a business.
A confidential read on the US talent market to inform your entry strategy.
We define the brief and the realistic US talent universe for your category and stage.
We place the US President or Country Manager and the founding commercial team.
We build out the leadership bench as your US business grows.
Successful UK brands lead with people: they hire a US President or Country Manager and a founding commercial team early, rather than trying to run the US from the UK. We recruit that leadership and provide the market intelligence to inform the strategy.
Usually a US President, Country Manager, or General Manager who can own the US P&L and build the local team — followed by commercial, marketing, and operations leaders.
Yes — beauty and personal care is our primary specialism, and we regularly help UK beauty brands build US leadership teams.
Executive search for UK brands entering and scaling in the United States.
Plan your US team
