Practical, non-promotional guides on executive search, leadership hiring, C-suite roles, executive compensation, governance, and building leadership teams — with deep focus on beauty, personal care, and the broader consumer sector. Start with our hubs: C-Suite Roles, Executive Hiring Guides, Beauty Leadership, Executive Compensation, and the Glossary.
Prestige Fragrance Leadership: Hiring for the Category
By Annabel Norman, Managing Partner · Norman Consultants The short answerPrestige fragrance leadership takes a genuine feel for the artistry and emotion of scent, combined with luxury brand expertise and commercial capability. Fragrance sells emotion, memory, and identity through scent and story, so the best leaders understand its artistry and emotional power while building and […]
Celebrity & Creator Beauty Brands: Leadership for the Model
By Annabel Norman, Managing Partner · Norman Consultants The short answerLeading a celebrity or creator beauty brand takes an understanding of the distinctive model — where a founder’s personal brand, audience, and authenticity are central assets — combined with genuine beauty brand and commercial capability. The best leaders know how to harness the celebrity or […]
The Executive Scorecard: Defining Success Before You Hire
By Annabel Norman, Managing Partner · Norman Consultants The short answerAn executive scorecard defines, before hiring, what success in the role actually looks like — the specific outcomes the person must deliver and the capabilities and qualities required — so candidates are assessed against clear, agreed criteria rather than gut feel. It brings rigour and […]
Questions to Ask in an Executive Interview
By Annabel Norman, Managing Partner · Norman Consultants The short answerThe best executive interview questions probe real evidence of how a leader has actually operated — asking for specific examples of what they did, faced, and achieved, and probing beneath the answers — rather than inviting rehearsed or hypothetical responses. Combined with questions on motivation […]
Developing High-Potential Leaders
By Annabel Norman, Managing Partner · Norman Consultants The short answerDeveloping high-potential leaders means investing deliberately in the people with the capability to grow into bigger roles — through stretching experiences, coaching and support, genuine feedback, and the right opportunities. Potential only becomes leadership capability through development, so identifying high-potentials and growing them well is […]
Building a Leadership Pipeline
By Annabel Norman, Managing Partner · Norman Consultants The short answerA leadership pipeline is an organisation’s ongoing development of future leaders — identifying and growing talent so capable people are ready to step into bigger roles as needed. Building one means spotting potential, developing it deliberately, and creating a flow of ready leaders. It reduces […]
Leading a Family Business: What It Takes
By Annabel Norman, Managing Partner · Norman Consultants The short answerLeading a family business means navigating the interplay of family and business — honouring the family’s values, legacy, and relationships while running the company professionally and commercially. It takes respect for what the family and business stand for, the ability to balance family and commercial […]
Executive Relocation & International Assignment Packages
By Annabel Norman, Managing Partner · Norman Consultants The short answerExecutive relocation and international assignment packages cover the support and terms that make a move viable — from relocation costs and housing to, for international moves, tax, immigration, schooling, and cost-of-living considerations. Getting them right matters both to attract the leader and to set the […]
What Does a VP of Sales Do?
By Annabel Norman, Managing Partner · Norman Consultants The short answerA VP of Sales leads a business’s sales function — building and leading the sales team, setting and executing sales strategy, and driving revenue. The role is central to a company’s growth, combining sales leadership and coaching with commercial strategy and the discipline to deliver […]
How to Hire a Luxury Goods Executive
By Annabel Norman, Managing Partner · Norman Consultants The short answerHire luxury goods leaders who deeply understand the distinctive rules of luxury — building and protecting desirability, exclusivity, and prestige — combined with the commercial capability to grow a luxury business without diluting it. Luxury operates differently from mass consumer, so the best leaders bring […]
