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Beauty & Personal Care · eCommerce & Digital

Beauty eCommerce & Digital Executive Search

Norman Consultants recruits eCommerce and digital leaders for beauty and personal care brands — the executives who own DTC, marketplace, and the digital growth engine.

The mandate

The beauty eCommerce mandate

For most beauty brands, digital is the fastest-growing and most data-rich part of the business. eCommerce and digital leadership owns the online P&L — DTC site, marketplaces, retention and CRM, performance marketing partnership, and the tech and data stack underneath it. It is a role where brand experience and hard conversion metrics have to coexist.

We recruit VPs and Heads of eCommerce, DTC, and Digital for brands scaling direct-to-consumer, expanding on Amazon and other marketplaces, and building the retention engine that compounds growth.

What we look for

The profile that delivers

  • Ownership of a beauty DTC or eCommerce P&L
  • Marketplace (Amazon and others) and DTC platform expertise
  • Retention, CRM, and lifecycle command
  • Performance marketing and data fluency
  • Balance of brand experience and conversion

Hiring a eCommerce & Digital?

Tell us about the business and the mandate. We'll share a confidential read on the market and the talent.

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How we search

A retained, beauty-specialist process

Map the market

We define the role, the brief, and the realistic target universe across the beauty landscape.

Engage the talent

We reach the operators who aren't looking — through a network built over years in beauty.

Assess & place

Rigorous, confidential assessment against the mandate, through to offer and onboarding.

FAQ

Common questions

What does a beauty eCommerce leader own?

The online P&L — DTC site and conversion, marketplaces, retention and CRM, the digital tech and data stack, and close partnership with performance marketing.

Do you recruit both DTC and marketplace leaders?

Yes — from DTC and site leadership to Amazon and marketplace heads, and VPs who own the full digital commerce mix.

Is the search retained and nationwide?

Yes — retained, confidential, and across the US.

Hire the digital leader who scales your online revenue

Retained ecommerce & digital search for beauty & personal care brands across the United States.

Start a search
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