Norman Consultants helps Australian beauty and consumer brands launch and scale their leadership in the United States — building the US teams that turn a strong home market into a lasting US business.
Australian beauty and consumer brands have travelled well — but the US is a different scale and a different game. Time zones, distance, and a vast, fiercely competitive market make local US leadership the difference between a promising launch and a durable business. Running the US from Sydney or Melbourne rarely works for long.
We help Australian brands hire the US leadership that makes the difference: the first US President or Country Manager, the commercial team that opens US channels, and the marketing and operations leaders who localize the brand and scale it.
Your first senior leader on the ground — building the team and owning the US P&L.
The leaders who open US retail, wholesale, and DTC and drive revenue.
US brand and demand leadership that makes the brand relevant to American consumers.
The operational backbone for US fulfillment, logistics, and scale.
The early leadership bench that turns a beachhead into a business.
A confidential read on the US talent market to inform your entry strategy.
We define the brief and the realistic US talent universe for your category and stage.
We place the US President or Country Manager and the founding commercial team.
We build out the leadership bench as your US business grows.
The brands that succeed put US leadership on the ground early — a US President or Country Manager and a founding commercial team — rather than running the US remotely. We recruit that leadership and share US talent-market intelligence.
Typically a US President, Country Manager, or General Manager to own the US P&L and build the team, followed by commercial, marketing, and operations leaders.
Yes — beauty and personal care is our primary specialism, and we help Australian beauty brands build their US leadership teams.
Executive search for Australian brands entering and scaling in the United States.
Plan your US team
