How to Hire a QSR & Restaurant Executive
By Annabel Norman, Managing Partner · Norman Consultants The short answerHire QSR and restaurant leaders who combine operational excellence at scale — running consistent, efficient operations across many locations — with brand and customer appeal and a genuine feel for food and hospitality. The best pair the operational discipline the industry demands with the brand, […]
How Notice Periods Work for Executives
By Annabel Norman, Managing Partner · Norman Consultants The short answerAn executive notice period is the time a leader must give — or work — between resigning (or being given notice) and their employment ending, often several months at senior levels. It affects the timing of senior appointments, gives both sides time to plan a […]
How to Handle Multiple Job Offers as an Executive
By Annabel Norman, Managing Partner · Norman Consultants The short answerHandle multiple executive offers by weighing them thoughtfully against what genuinely matters to you — the opportunity, the role, the people, and fit, not just the package — being honest and respectful with all parties, and deciding with clear eyes rather than being driven by […]
What Does a Regional Director Do?
By Annabel Norman, Managing Partner · Norman Consultants The short answerA Regional Director leads a company’s business across a region — a group of markets, countries, or areas — owning its performance, operations, and team, and coordinating across the markets within it. It sits between country or local leadership and the group centre, blending running […]
CMO vs Chief Digital Officer: What’s the Difference?
By Annabel Norman, Managing Partner · Norman Consultants The short answerA CMO owns marketing and demand broadly — brand, positioning, and how the business grows through marketing; a Chief Digital Officer owns the digital dimension of the business — digital channels, experience, and often the digital transformation of the whole business. They overlap in digital […]
How to Hire a Chief Communications Officer
By Annabel Norman, Managing Partner · Norman Consultants The short answerHire a Chief Communications Officer who combines communications craft with strategic judgement, the standing to advise leadership, and genuine crisis and issues capability. Define whether the priority is reputation-building, media and PR, public affairs, or crisis management, and assess for judgement and steadiness as much […]
What Does a Head of Investor Relations Do?
By Annabel Norman, Managing Partner · Norman Consultants The short answerA Head of Investor Relations manages a business’s relationship and communication with its investors and the financial community — conveying the company’s strategy, performance, and story clearly and credibly, handling investor queries and expectations, and serving as a key link between the business and its […]
What Does a Chief Communications Officer Do?
By Annabel Norman, Managing Partner · Norman Consultants The short answerA Chief Communications Officer leads a business’s communications — its external and often internal messaging, media and public relations, reputation management, and increasingly its role in crises and public issues. The role protects and builds the organisation’s reputation and ensures it communicates clearly and consistently, […]
Leading a Customer-Centric Transformation
By Annabel Norman, Managing Partner · Norman Consultants The short answerLeading a customer-centric transformation means genuinely reorienting a business around its customers — its decisions, structure, culture, and measures — not just adopting the language. It takes leadership commitment from the top, deep customer understanding, changes to how the business works and what it rewards, […]
Professional & Salon Beauty Leadership: Hiring for the Channel
By Annabel Norman, Managing Partner · Norman Consultants The short answerHire professional and salon beauty leaders who understand the distinctive dynamics of the professional channel — the relationships with salons and stylists, the role of education and professional credibility, and the interplay with consumer brands. The best combine genuine understanding of the professional world with […]
