What Does a President Do?
By Annabel Norman, Managing Partner · Norman Consultants The short answerA President’s role depends entirely on the business, but most commonly they are the senior leader running the company or a major part of it day to day — often as the operational counterpart to a CEO, the head of a division, or a successor […]
What Does a CMO Do?
By Annabel Norman, Managing Partner · Norman Consultants The short answerA CMO owns marketing and demand for the business — brand, positioning, and how the company is perceived, alongside the performance, digital, and data engine that turns awareness into growth. The modern role spans brand-building and commercial accountability at once, and the best CMOs hold […]
What Does a CEO Do?
By Annabel Norman, Managing Partner · Norman Consultants The short answerA CEO owns the direction and performance of the whole business — setting strategy, building the leadership team, allocating capital and attention, shaping culture, and answering to the board and owners for the result. Beneath the breadth, the job comes down to a few things […]
When to Replace Your CEO
By Annabel Norman, Managing Partner · Norman Consultants The short answerConsider replacing a CEO when the business consistently needs something the current leader cannot provide for its next chapter — not because of a single setback or personality friction. Judge it against the future the business requires, separate fixable issues from fundamental mismatch, and, if […]
How to Hire a Luxury Brand CEO
By Annabel Norman, Managing Partner · Norman Consultants The short answerHire a luxury brand CEO who can protect the brand’s heritage, craft, and desirability while running a rigorous commercial business — and who understands that in luxury, brand equity is the asset. Look for genuine reverence for what makes the brand special, paired with the […]
Executive Search for CPG (Consumer Packaged Goods) Companies
By Annabel Norman, Managing Partner · Norman Consultants The short answerExecutive search for CPG companies means finding leaders fluent in the specific disciplines the sector runs on — brand-building, retail and channel management, supply chain and scale, and increasingly digital and DTC. The best CPG leaders combine brand and commercial strength with genuine operational capability, […]
How to Hire a Hospitality COO
By Annabel Norman, Managing Partner · Norman Consultants The short answerHire a hospitality COO to own consistent, high-quality operations at scale — the delivery of the guest experience across every property or outlet. Look for deep multi-unit operational leadership, a genuine feel for service and the guest, and the ability to hold standards consistent while […]
How to Hire a Fashion CMO
By Annabel Norman, Managing Partner · Norman Consultants The short answerHire a fashion CMO who pairs genuine brand and creative instinct with the commercial discipline to drive demand — someone fluent in the image, storytelling, and cultural relevance fashion runs on, and in the modern performance and digital engine. The rare balance of creative sensibility […]
What Does a Chief Growth Officer Do?
By Annabel Norman, Managing Partner · Norman Consultants The short answerA Chief Growth Officer owns growth as an integrated mission — pulling together marketing, product, data, and commercial levers that usually sit in separate functions to drive customer acquisition, retention, and revenue. It exists where growth is too cross-cutting to belong to any one function, […]
How to Hire a Chief of Staff
By Annabel Norman, Managing Partner · Norman Consultants The short answerHire a Chief of Staff by first defining exactly what this one will own, then prioritising trust, judgement, and fit with the specific leader as much as experience. The role works through influence rather than authority, so chemistry with the CEO and the discretion to […]
