Consumer Services & Experiential · CMO

Consumer Services & Experiential CMO Executive Search

Norman Consultants recruits CMOs and marketing leaders for consumer services and experiential brands — the executives who drive traffic, brand, and customer growth across the estate.

The mandate

The consumer services marketing mandate

For multi-unit and experiential businesses, marketing has to do two jobs at once: build a brand worth visiting and drive measurable traffic and revenue to every location. The CMO owns brand, performance, local marketing, loyalty, and the customer data that ties it all together — accountable for both equity and footfall.

We recruit marketing leaders for consumer services and experiential brands who combine brand-building with the local, data-driven discipline that multi-unit growth demands.

What we look for

The profile that delivers

  • Marketing leadership in multi-unit or experiential consumer
  • Brand plus performance and local marketing command
  • Loyalty, CRM, and customer-data fluency
  • A record of driving traffic and revenue
  • Leadership across brand and field marketing

Hiring a CMO?

Tell us about the business and the mandate. We'll share a confidential read on the market and the talent.

Start a conversation
How we search

A retained, specialist process

Map the market

We define the role, the brief, and the realistic target universe across consumer services and experiential.

Engage the talent

We reach the operators who aren't looking — through a specialist network built over years.

Assess & place

Rigorous, confidential assessment against the mandate, through to offer and onboarding.

FAQ

Common questions

What does a consumer services CMO do?

They own brand, performance, local marketing, loyalty, and customer data — building brand equity while driving measurable traffic and revenue to every location.

Do you recruit for experiential and multi-unit brands?

Yes — across consumer services, experiential, and four-wall businesses.

Is the search retained?

Yes — retained and confidential.

Hire the CMO who builds brand and drives traffic

Retained consumer services and experiential executive search across the United States.

Start a search
Get in touch

We Are Ready to Help You

    Tell us about the role or search you have in mind. Every enquiry comes straight to our team and is handled in complete confidence.

    Contact lgoo

    Talk to Annabel or Dean Today

    CALL US

    +1 (336) 430-0682

    EMAIL US

    DNorman@normanconsultants.com

    CONNECT WITH US